Digital Marketing Analyst(Google Analytics)

Delhi, India | Full-time | COVID-19 remote

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MAIN GOALS / RESPONSIBILITY:

1. Utilize Google Analytics to help our organization have a clear understanding of how organic/paid traffic travels through our content assets and turns into paying customers.
2. Measure the performance of digital marketing efforts/campaigns/marketing agencies across various touchpoints such as organic search, direct traffic, and social.
3. Responsible for understanding the customer journey through the website.
4. Ability to consult using data on friction points on the website.
5. Ability to create interactive Google Data Studio Dashboards.
6.  Understanding of Google tag manager, heap, heatmap tools like hotjar/clarity, Hubspot
is preferred but not necessary.


Experience: From 2 to 5 years

CTC : 4.2LPA to 7LPA